Jamal Edwards - Founder of SB.TV

While Jamal Edwards would describe himself as the average 21-year old, few others would. One of the new faces of UK entrepreneurialism, over the last five years Jamal has grown his youth broadcasting channel, SB.TV, from the inner confines of his west London estate into an internationally renowned brand. Encapsulating the DIY ethos of the underground music scene that inspired the teen to pick up a camera in the first place, Jamal Edwards is responsible for documenting the rise of a new breed of previously ignored video stars. Notching up over 70 million YouTube views on the official SB.TV channel since 2006, it’s no wonder he’s now fronting his own Google Chrome advert alongside Lady Gaga and Justin Bieber or that SB.TV has a prime time fly-on-the-wall documentary series now airing on T4.


And that’s just scratching the surface.

Having begun his career as an aspiring footballer and MC, it was a college course in Media & Moving Image that saw Jamal edge closer to his actual beginnings as an entrepreneur. Juggling filming on his £20 NEC phone with a part-time job at Topman, it was the Panasonic camera he got as a Christmas present that sealed his direction.


“I started filming on buses, I was filming foxes in my back garden. Ants. I thought I was Steve Irwin! It was just me documenting my life. I’d wake up in the morning and I’d film myself but then I realised music channels weren’t playing what people wanted to hear. They weren’t supporting the scene like they do now… I just wanted to create a platform where I could push all these good artists. Showcase talent not status, as my colleague Liam would say.”

Just goes to show, all you need is an idea and a passion for what you love to realise your dreams!

 

Just can't live that negative way...make way for the positive day.  - Bob Marley